This was a test project for The Shooting Gallery Films where they used Babysham products as the basis for the video.
The first thing I did was to find a good music track to cut the video together to. Once I found a good track I used that to drive the cut of the video.
When the edit was signed off I graded the video. This just involved balancing the colours and boosting the saturation to make the colours pop.
I used the shapes and colours from on the shoes as the basis for the animation. Then I used the puppet tool to make the shapes look like they are bouncing in on strings.